A few notes on gamification

• Engagement through Gamification from chrismcclelland
• Game Design - What Makes Games Fun and Addictive from Jonas Lekevicius

Seminal 1980 paper from Xerox PARC: What Makes Things Fun to Learn?, Thomas Malone

• p49:  Theory of Intrinsically motivating instruction
• p65: Heuristics for designing instructional computer games

Resources:

• Gamification Coursera course from University of Pennsylvania by Kevin Werbach.
• Wikipedia article on Gamification
• Dedicated Gamification wiki
• https://twitter.com/Gamification

Key People:

• Gabe Zichermann
• Kevin Werbach
• Thomas Malone

Commercial Platforms:

• http://www.gigya.com/gamification/